Upon knowing the new hot food
trend – Impossible Burger, a wonderful meat eater decided to treat his
vegetarian classmate with Impossible Burger at non-vegetarian restaurant. The
two boys went to Fatboy’s The Burger Bar, ordered Impossible Cheeseburg ($18++)
and Impossible Cottage Pie ($18++) plus Truffle on Fries ($2.5++).
Having a Go Green or Sustainability items on the menu
(non-vegetarian eateries), is definitely a good tactic to promote brand
awareness, generate sales and lead. Also
helping meat-eaters finding dinning option for their vegetarian friends … Win-win approach.
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